Thursday, May 13, 2010

Example of a Press Release



FOR IMMEDIATE RELEASE:
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Of interest to editors and journalists covering:
lifestyles, retail, commerce, tech news, and pop culture

New Furniture Company Makes Traditional Furniture Stores Take the Back Seat
From bedroom sets to kitchenettes, Magic Dingleberry Furnishings can match your style, and they promise you'll like theirs. This new store uses a breakthrough computer program to enhance your living space.
ANAHEIM, CA - April 27, 2010 - Magic Dingleberry Furnishings, an innovative new furniture and decor company, announced its official launch this week. Georg Holzenkopf, founder of MDF, has teamed up with the same programming wizards that brought us Dunkelblau, the super-program that defeated the World Parcheesi Champion, Barry Kasparitus, in 2002. The Carnegie Mellon-based computer gurus worked with Holzenkopf to develop TasteUrSpace, a brilliant system that can select an item of furniture to perfectly fit any decor.

Furniture-shoppers simply provide TasteUrSpace with digital photographs of each room they're shopping for. Then, they tell the program what particular items they need, and TasteUrSpace instantly provides a list of recommended furnishings. The super-program calculates the ideal matches based on 1) the color of existing furnishings, walls, and floors 2) the size and shape of the room 3) the size and shape of existing furnishings, and 4) the style of existing furnishings. TasteUrSpace was designed to extract this information directly from photographs, with no additional input required.

After the list of furnishings is generated, shoppers make their selections, and they can either take home their new purchases immediately, or for a small fee, have Magic Dingleberry deliver it directly to their door within 24 hours. Says Holzenkopf, "I think our customers will be very impressed with how intuitive TasteUrSpace really is. It's truly revolutionary. And, you can expect the same great customer service you'd get from a mom and pop's furniture business."

About Magic Dingleberry Furnishings:

This company is the brainchild of entrepreneur Georg Holzenkopf. Originally a furniture designer for a local home furnishings outfit, he saw such great success, he wound up buying the furniture store he had worked at for over 3 decades. After spending 2 years developing and co-programming the TasteUrSpace software, he equipped his sales model with the new technology, and thus, Magic Dingleberry was born. Funded by monies from Holzenkopf's personal empire and private investors, you can follow Magic Dingleberry on the stock market under the abbreviation MADF.

Contact:
Georg Holzenkopf, CEO
ggholzenkopf@magicd.com
310-555-0505

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